One of the first things you’ll notice as you run more ads is that the effectiveness degrades over time. The people who initially clicked on your ads tended to be the more responsive ones, and once you’re past that first wave, you’re wasting your money on those who aren’t
So, it’s important to monitor your daily click through rate. Watch for how it performs over a period of time. When you start to see a decrease, you may want to consider pausing that ad and starting up a different one to the same audience.
Test your ad performance at various times during the day. You’ll likely find that it performs better at certain times. Unfortunately Facebook doesn’t allow us to choose what time of day our ads run. However, we can manually turn our ads on and off to ensure they’re running at the optimal times.
Some Other Good Tips
1. Target your audience so that it’s at least 100,000 but no more then 1,000,000 In fact, you should test highly targeted ads to a very narrow audience.
2. Create more then one ad. We’ve talked before about split testing.
3. Replace the default image that Facebook populates into your ad. Upload your own image. Recommended size is 600×315.
4. Have a strong call to action. Tell them exactly what to do next. i.e. Click, Call, Download Now
5. Pause the ad indefinitely if the cost per click is too high. It should eventually get down to pennies, so if it’s still around a dollar, you may need a different ad or better targeting
6.Don’t delete your ad. It keeps the analytics around which helps Facebook target your ads better
7. Always have a start and stop time. Don’t let it run indefinitely. Plus, if you have a hard end point, Facebook wants to ensure you’re spending your money and will show your ads more then someone who hasn’t.
Taking the pain out of marketing