Facebook has millions of users. It is likely that you are a subscriber as well. When you work at or own a business, reaching out to those users is a must. Keep reading for tips on how to promote your business with Facebook.
Make sure that all content you publish online is at least linked to from your Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Facebook is primarily a means of sharing content. Facebook is useful for more than chatting with your friends. Treat it as such. Cross promote information between your official website, blog and Facebook. You will realize that Facebook will help drive high traffic!
Think about creating your own group rather than just a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You can use both of these options to keep your customers informed about and involved in your business.
One of the best marketing tactics is to hold a giveaway. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It may cost you small amount, but you will have more people to communicate with.
Make sure people can “Share” content on your Facebook page. The more valuable your content, the more likely people are to read it. Facebook works best for a company when followers can interact with each other and share your information with their friends. A higher amount of prospective customers will generate more profits for your business.
Pay attention to the “personality” of your brand and build this with your marketing materials. When the things you post are boring, they’re going to have the same outlook on your product or service. Show some personality, but stay professional.
Always post high quality photos on your Facebook page. People will get a good sense of your business from these photos. If you post pictures, use a good camera and only post pictures that are professional.
Build relationships with your fans. How people view you and your business online is just as important as how people view you in person. Keeping content simple and fresh will go a long way in achieving this goal. Never neglect to provide loyal customers with deals and special promotions.
See if you can get your users to speak with you and each other too. A post may generate a conversation that you should try to keep going. If you stop it, they may not feel comfortable on your wall any more. But, don’t hesitate to jump in if the content becomes mean or offensive.
Attract extra likes to your Facebook page by running a special promotion or contest. When you reach a certain goal, give a freebie or special price to the winner. This will give you more subscribers and help grow your fan base.
Don’t use Facebook’s update feature too often. This helps you send messages to all of your followers. Simply use this for integral news relating to your company. If you message people too often, they may steer clear of your site.
Engage in conversation on your page. Tell your followers that it’s okay to make small talk on your page. You can get things started if you want, by asking a question or getting advice. Take part in the conversation once you get a few reactions. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
Know that just because you have quite a few subscribers that you’re not going to see a lot of sales all of the time. You should focus on targeting Facebook users who are likely to purchase your products or share your content with their friends. If you want to know whether your marketing was successful, examine your conversion results.
After reading this, you should have enough information to get your Facebook marketing plan started. When you put these tips into practice, you’re going to discover that it’s easier than you thought and works better than you would have realized. Start now, and get ready to take your business to the next level.