Marketers have come up with many different ideas about what a good Facebook marketing campaign should look like. These ideas may sound tempting, but they are not the best way to create a great marketing strategy. This article can help you see what you need to succeed.
Contests are a fantastic way to increase interest in your company. Offer prizes or discounts to your users when they like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
If you’re marketing your business on Facebook, you should be professional about it at all times. Although social media presents a casual platform, you and your business must always be presented professionally. Being professional can bring respect.
Always post a link to any new content on your site to your Facebook wall. Even your blog should link to your Facebook page. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Facebook needs to be thought of as a place to share with people. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it as such. Cross promote information between your official website, blog and Facebook. Facebook can bring you lots of traffic.
Create custom tabs on your business Facebook page. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. Deals, contests and promotions can be organized with their own tabs.
Always keep your current customers in mind. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. You should ensure that your audience feels appreciated. These customers can champion your brand if you engage them effectively.
Hiding your content from non-fans is an effective method in converting visitors into followers. You will get more fans this way because they will want to see the hidden information. However don’t hide too much, as it will impact your SEO.
Don’t post updates that are dull and boring. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Use a separate personal account to share details about your personal projects.
Keep your audience as informed as possible regarding your products and services offered. You don’t have to make 10 posts a date, but you should update regularly. Keep your content fresh and filled with relevant information your customers would want to read.
It is important to understand the reason for your Facebook page. It shouldn’t be because everyone else has one. Do you want to speak with your customers? Or is it so they can communicate with you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.
Engage in conversations taking place on your business’s Facebook page. Do what you can to encourage a little chit chat. You can either start conversations or ask a question to get them going. Once your fans are talking, join in on their conversation. The more you interact with others on your page, the more you are going to be seen as an individual entity rather than a faceless firm.
You should always stay on point but also keep a variety of content. Yes, it’s important to write content that’s brand related, but you don’t want every post to seem the same. Find different types of content that will keep your fans engaged. Provide photos, videos, or engage them with questions.
Remember that a large number of followers do not always mean your Facebook campaign was successful. Customers on Facebook that really want to know about you are the ones who should be targeted. Looking at the conversion rate can show you if your campaign is successful.
If you’re strapped for time, you may want to hire someone who can manage your page. You can stay current with posts on that page to be successful. Posting on a daily basis may be a challenge for some. Paying someone else to do it is an expense, but probably a worthwhile one.
Many people are lazy when it comes to Facebook marketing, so they decide to follow the trends. This information is based on some solid marketing tips rather than just alerting you to trends. Use what you’ve just learned, and watch your business take flight.