I know I promised I'd talk about doing your marketing planning for 2018. But heavens to Betsy. I just recently had four webinars that made me want to speak out and warn you how NOT to do a webinar. Don't Fake The Background I've started doing YouTube videos lately, and they're …View This Post about How Not to Do A Webinar
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Because it's the holiday season, you probably think you should be spending your ad budget right now driving people to your website. And that would be a mistake if you're still new to the game. Everyone's Doing It Yes, everyone is spending their ad budget hoping to drive people …View This Post about Where You Should Be Spending Your Ad Budget Right Now
If you haven't, you will want to hurry and set up your account for Bing ads. Getting Set Up With Bing Ads If you haven't already, go to Bing Ads and create an account. I had one automatically because of my Hotmail email account. However, I didn't want to use that since it was a …View This Post about Set Up Your Account for Bing Ads
One of the first things you'll notice as you run more ads is that the effectiveness degrades over time. The people who initially clicked on your ads tended to be the more responsive ones, and once you're past that first wave, you're wasting your money on those who aren't So, …View This Post about Tips for Running a Solid Facebook Ad Campaign