Do you know much about marketing online? How much online marketing knowledge pertains to Facebook? Are you interested in learning new techniques? No matter your level of expertise, the tips in this article can help you.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Share your thoughts, particularly if it is a customer service issue.
Be sure to link all content published online back to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Always answer to the comments and questions people send you on Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Have you looked into using custom tabs on your Facebook page? Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, use a custom tab for any contests you might run.
A fan base is something that you will want to expand as much as possible. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. Your conversion rate will climb quickly after you have gained several thousand fans.
Don’t neglect the audience you already have. People often focus on new customers and tend to forget about the old. You should ensure that your audience feels appreciated. This engages your consumers with your brand, so you can’t forget who your champions are.
Have a giveaway. Reward those who sign up for your newsletter or like your page. It doesn’t cost much, and it is a great way to reach out to customers.
Carefully choose your updates to create more interest. You can very quickly alienate your audience with poor content. Every update should be entertaining, helpful, or should teach them something. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Be sure your posts are valuable. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Don’t post updates that are dull and boring. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Create a personal Facebook page on which to post other information.
Have your fans get involved with your various company or brand decisions. Subscribers love to feel a connection to the brands that they follow. There is no greater way to do this than letting your community get involved with the decision making process. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Make it where your fans can share on your page. If the content you provide really strikes a chord with your followers and visitors, they’ll likely want to tell their friends about it. Because Facebook is a social media site, it thrives on interaction. If you put in the effort, you’ll find your content is shared throughout Facebook.
Personalize your brand so that it is memorable. If people find everything you post to be stale and brand, this will give them the same perception about your brand. Adding some personality can be great as long as it always remains professional.
You should now know more about how to market via Facebook. Of course, this only works if these tips are implemented. Use this advice to improve your marketing campaign today.