Your own friends and family may be on Facebook. You may be surprised at who is on Facebook. However, do you think your customers have an account? If they are, Facebook marketing may be what you need to take your business to the next level.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
A fan base is something that you will want to expand as much as possible. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. When you hit that mark, your conversions will start happening rapidly.
Don’t forget to discuss your business on other Facebook pages. Posting on Facebook pages that are not your own can get you a lot of attention. It needs to be positive attention. Only make posts on other pages if you have something worth saying. Make sure that you avoid spamming other pages.
One easy way to get people to engage with your campaign is to give something away. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. It will only cost you a small amount of money to garner a lot of attention and new followers.
Offer an exclusive product to people who “like” your page. Likes can get your Facebook page a lot of new attention. Think about offering something that’s exclusive and free to those that like your page. It could be a sweepstakes of some kind or a free sample. If you give them something they desire, they’ll easily click “like” for your page.
When marketing with Facebook, your whole intent is to boost sales. Because of this, you need to establish monthly sales goals. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If you aren’t seeing appropriate sales, adjust your marketing strategies.
Don’t assume Facebook is the best place for you to market your business. While Facebook is wildly popular, each demographic has its preferred social site. Find out more about those who you are targeting before beginning a campaign so you can become a part of the appropriate social network.
If updates are not relevant to your business, do not share them. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Post anything of a personal nature using your individual Facebook profile.
It is essential that you work on keeping followers updated via Facebook. However, this does not give you permission to overload them with too many postings each day either. You want to save the information and put it out in an attractive way. That will make it more effective and likely to be remembered.
You should always do your best to make sure you respond to all customer comments. This means comments left on your page and those in your inbox. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
Get people talking. If a thread of conversation begins within a post of yours, let it continue naturally. Acting like a hall monitor is no way to get on your users good side. You should only intervene if offensive statements are made.
Your website and your Facebook page should mimic one another. You want to try to always keep with the same design theme. This helps folks make the connection between you and your brand. Straying too far from your original design can end up backfiring.
Use your Facebook page to engage in conversation. Encourage your followers to chit chat. Start a conversation or ask questions. Once your fans are talking, join in on their conversation. This will show them that you’re human, which will benefit your business.
To get interaction and interest, create a Facebook contest on your page. For instance, have customers post pictures using your products. Give prizes out at the end of your contest to provide incentive.
Do not neglect the power that event sharing can have for your business when using Facebook. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. Use Facebook’s power to connect with your customers.
If keeping your Facebook page updated takes up too much of your time, hire someone else to do it. In order to succeed with Facebook marketing, it is crucial that your page is properly maintained. And posting each day can sometimes be difficult. Hiring someone will reduce the work that you have to do.
Stay positive in all posts that you write on your wall. If your messages don’t appear to be written by a person, people won’t want to be a part of your page.
You can promote sales and gain friends at the same time on Facebook. You will be able to use coupons to entice new people to follow you, or you can offer them to your current followers. Make sure to offer promotions to new and old fans alike.
You probably have a personal Facebook page so you’re able to think like a customer already because you’ve been marketed to on it in the past. Pair this knowledge with the advice from this article to create a great campaign. The more you work on this, the more money you’re going to make.