Are Facebook Ads Useful?

Let’s take a step back and ask ourselves why would we want to use Facebook Ads. How useful are they compared to the search engines. Shouldn’t we just use Google Ads since everyone is searching on Google and YouTube?

And the answer is no.  Why? Facebook ads are extremely well targeted and inexpensive. They’re also a great way of testing out new targets. You may find a segment that you didn’t think about all because you were testing with look-alike audiences.

Quick Example

Let’s say you’re targeting people who love Christmas. You can learn what demographic likes your page. You then can move on to research their interests and set up ads targeting those in order to pull in new potential customers into your sales funnel. It’s called a look-alike audience.

Plan Your Goal

Generally you want to build up a Facebook page full of engaged people. Then you can start driving people to your landing page on your website to sign up for your newsletter in exchange for something special. Most often, people are offering a special report or ebook. Other people have offered a ten minute call, a video course, or email training.

Using ads speeds up this process. You can pay to have more people learn about your Facebook page. Then hopefully they will like it. Once you’ve built up to a certain size, you can advertise to encourage them to go to your website.  It’s a great way to fill up your sales funnel.

The best part is that it’s very easy to limit the amount you spend per day as well as the entire campaign. You can spend $20 to test a simple ad for four days, make adjustments, and then try again. Even the smallest of businesses can afford that.