Crafting a Great Facebook Ad Campaign

Facebook is still the top dog for social media and is a great place for you to be advertising. They have very reasonable click through rates, and better demographics. You can create new audiences based on what your current audience likes. That’s known as a “look-alike” audience.

So today, I thought I’d give six quick tips for a healthy Facebook ad campaign.

#1 Include Images

Always include images with your ads. Studies show it strengthens your Facebook updates. We’re a very visual community. Using good images in your ads will increase the engagement with it.

#2 Use Contests and Giveaways

Contests and giveaways are wonderful for getting people to sign up for what you have, and Facebook ad campaigns are the best way of letting people know about it. Plus it’s helpful for market research.

#3 Tailor Your Facebook Ads

Have one big ad set for the campaign and multiple ads that are laser targeted to a specific audience.  Separate out the different age ranges as well as gender. Try different text and images.

#4 Provide Just Enough Information In Your Ads…But No More

Entice the viewer to click through. Make use of all the space that you have. But beware of clickbait headlines. You don’t want them to report your ad as spam. Plus, you want people genuinely curious about what you’re offering.  Try to get it down to the bare minimum.

#5 Respond to comments on your ad

You want your page to seem like it’s active. So if you’re boosting a post, you want it to look like a regular Facebook post so more people will get engaged.

#6 Regularly schedule content to your Facebook page.

That way there’s fresh stuff there when people click through to the page. You can still boost an older post if you know it’s got a great response.  But when people decide to go to your page, you’ll have a lot more information for them to hang out and review.

So there you have it. What’s your favorite tip?