Staying on top of trends and maintaining a relevancy with your audience is critical in advertising. Facebook marketing is a valuable tool that many businesses use. The information in the following paragraphs will help you craft an outstanding Facebook marketing campaign.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply to them, especially if it is someone who needs customer service or has a complaint.
Look at Facebook as a great way to post content. Facebook does not only relate to everyday chit chat, but it is also an important content format. It should be thought of in this way. Create great content and share interesting information. Facebook usually drives up a bunch of traffic.
Don’t assume Facebook is the best place for you to market your business. This is an extremely popular network but some subcultures or age groups favor other sites. Research your target demographic audience to find them in the social media sites they use.
A good way to convert visitors to your page into followers is to hide content from non-fans. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. However don’t hide too much, as it will impact your SEO.
Avoid posting updates that are irrelevant to your brand and customers. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Your personal account should be used if you have personal things you want to talk with people about.
Never turn off the function that allows people to post comments on your page. This is not the best way to moderate content, and will only drive away fans.
You must always focus on the aspect of why you have your Facebook page. Just putting one up for the sake of having one is not enough. Is it being used to speak with other people? Do you want clients to talk to you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
Encourage your followers to interact with your brand and others on your page. If you notice a conversation on your page, don’t stop it, even if it’s off-topic. If you get rid of a post or tell others that they need to change the topic, it could offend them. The only time you should intervene is if things start to become offensive to anyone.
Use contests to boost your likes. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This will also increase your traffic, resulting in many more sales.
The design of your Facebook page should be similar to your website’s design. For instance, use the same colors in both places. This helps brand your Facebook page with your business. Making it different can confuse loyal customers.
You ought to have a tool for scheduling if you aren’t sure when you can share your updates in a timely fashion. Get a reliable tool that can share updates at times when fans are likely to read them. Test drive different scheduling tools until you are able to find a tool that has what you need.
Don’t think about the negatives of using Facebook, think about advantages to using it. Almost everyone is on Facebook and there are many techniques for reaching these potential customers. Keep these tips in mind to get the best results possible.