Strategies

Why You Should Split Test Your Facebook Ads

By mktpractice on June 22, 2016

Let’s talk about one of the most important steps in running Facebook ads…..split testing. First let’s review what it is, and when we should do it, and then we’ll look at why it’s so important.

I would like to mention that it is the responsibility of the marketer to define the goals of the ad campaign and monitor the results during the campaign. Otherwise you’ll end up with a bill for $300 and no conversions.

What Is Split Testing

Split testing is where you take two ads and run them to a specified segment of your audience to see which ad gets the better result. It’s also called split A/B testing. Split testing is often used in email marketing. Facebook allows you to set up to six ads that it rotates to the viewers so you can see which one responds better. It’s important to only test one thing at a time. For example, you may want to test the word “Try” versus “Buy” to see which gets more people converting. Or perhaps you want to test the image or the colors of some text.

What’s A Conversion?

A conversion is determined by your initial goal for the marketing ad campaign. You need to know where your business makes money. Often you will hear that the money is on the back end. Many marketers set up their Facebook campaigns to be zero sum. That is to say, the amount of money that they spend on ads is recovered by the initial sale. They know that once the person is in their sales funnel, they will make more money down the road when that person converts to a buyer of higher priced items or affiliate sales recommendations.

Conversions could be:

Sign up for newsletter
Purchase trip wire or very low cost product or service
Brand awareness
Like your Facebook page
Share a post
Share a video
Subscribe to your YouTube channel
Follow you on Tumblr or Pinterest

In email marketing, a common example was that you’d send out emails A and B. A would have a better open rate and B would have a better click through rate. So which was better? Trick question. The answer is which had the better buy rate for the offer.

How Do I Split Test with Facebook Ads?

You will first create a new ad set. Next you set up your targeting. This is your intended audiuence and it’s based on your customer audience that you’ve set up for your Facebook page, or you can create a custom one with demographics and interests.

From Facebook Help:

The general rule when selecting these options is that any time you make multiple choices within a field, you’re choosing option A OR option B (ex: people in New York OR San Francisco). When selecting between different fields, you’re choosing people in option A AND option B (ex: People aged 18-65 AND only women).

In the example below, we’ve selected an audience of people who:

Live in New York OR San Francisco
Are between the ages of 18 and 65
Are women
Work in retail
Are parents
Are interested in video games OR toys

What’s After That?

You may find that two of your ads work great. In that case, keep running both of them. From here you can start testing other thing in the ad. Or you can try sending the ads to different demographics or interests to see if you can pull in even more potential customers to your marketing funnel.

Advice You Need For The Facebook Marketing Results You Want

By mktpractice on June 7, 2015

Your kids, cousins or siblings are probably already on Facebook. You may be surprised at who is on Facebook. With that said, do you know if your customers are using Facebook? Probably so. Keep reading to find out how to market to them.

Hold Facebook contests. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure to follow through on any promises you make.

Always be as professional as possible in your Facebook marketing campaign. Although social media tends to be a casual venue, your business must be presented professionally. Presenting a professional way of speaking will inspire respect and trust from your customers.

Any content published online should be linked to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Would a group better suit your needs than a page would? A Facebook group allows users to have their own community. You could also use a group and a page to get maximum benefits from Facebook marketing.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

Build a solid fan base on Facebook to succeed with your marketing. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. Your conversion rate will climb quickly after you have gained several thousand fans.

Look into a Facebook advertisement to sell your product. These can be customized for people of a specific gender or age to see them. You can also make sure you stick to a budget. One of the advantages is that a long term commitment is not required. The ad can be paused, discontinued or deleted at any time.

You need to know when you should post about your products on your page. Posting on another page gets attention. You need to make sure it is good attention. Only post on another person’s profile page if you’re sharing something valuable. Don’t ever spam!

It is important to get input from your fans. People enjoy being on the “inside.” Asking them to help with basic decisions is one great way to do this. You may also want to ask what they want to know more about.

You should definitely focus on finding a personality for your brand. If you are boring they will thing your product is too. Infuse personality into it, but remain professional while doing so.

Always look for new ways to learn about using Facebook, and leadership opportunities. Facebook offers a great place to become a leader within your niche. Also look for certain avenues you can use to market your product. This can help your brand get introduced to lots of new people where you could possibly get more potential fans.

Make sure any photos you post on Facebook are professional. These photos show others great shots of your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.

Try as hard as you can to respond to people when they leave comments on your page. This means to respond to inbox messages and those left on the main page. You’ll have to put in some effort, but fans will love the personal touch.

Get your fans chatting with you and each other. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. Deleting the post or keeping people on topic might offend certain people. Intervention should only come if something gets offensive.

Make sure you know the pitfalls of Facebook marketing. Most people seek out and apply best practices, but neglect understanding the worst practices. There are plenty of lessons to learn from. People often know to seek out the best practices, but they rarely look into the worst ones. Try to help your campaign out by seeing what shouldn’t be done.

Encourage your clientele to write about their experiences with your company on your Facebook page. People who want to find out more about your products or services will appreciate reading testimonials. This will help your customers make an educated decision on your product.

Holding contests or sweepstakes on your page is a great way to increase interest about your products. For instance, have them post a photo of themselves with your product in use. Give a prize for the most creative entry when the contest ends.

If you’re lacking in time to manage your Facebook page, then you can hire a person to do it for you. To succeed, you have to stay up-to-date with your page. Posting one time a day is hard for some people. Hiring a person to do that will cost money, but it may be worth it.

Do not give up on Facebook as a marketing tool just because you do not get huge results immediately. As with anything else, it takes time for marketing to work, even on Facebook. Allow a realistic amount of time before you expect the increase you want in sales.

You can separate your business marketing messages from your other content by using tabs. This can keep your site welcoming. People prefer to make their own choices when buying and hard sales messages on the front page may turn them off. Use a deals tab when you have something available, and they are going to appreciate not being bombarded with constant sales messages.

You likely use Facebook yourself, and therefore understand what would appeal to customers. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. The more you work on this, the more money you’re going to make.

Tips On How To Do Successful Facebook Marketing

By mktpractice on May 31, 2015

Millions of people use Facebook. You are probably already one of them. If you’re a business owner, you have to kno whow to reach out to those Facebook users so you can attract new business. This advice will help you with Facebook marketing.

Always be as professional as possible in your Facebook marketing campaign. Although social media presents a casual platform, you and your business must always be presented professionally. People will trust and respect your business and what you have to say if you maintain a professional tone.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Therefore, you will need to pay attention to all postings received. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

Any online content that you publish should link to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Try using Facebook ads in your marketing tactics. Regular posting, while valuable and beneficial, only goes so far. To really maximize your marketing efforts, you should purchase Facebook ads. They aren’t too costly, and can make a world of difference.

Make sure your Facebook page isn’t being inundated with spam. Filters are available to help stop spam before it even appears. Anyone with administrator privileges to your page has access to these filters.

Treat your old customers well. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. For a great marketing campaign, you should respect and appreciate your followers. This will boost engagement and build your relationships.

Facebook advertisements can help your marketing goals. You can customize your ad by having people of a certain age or gender view it. You can use your own budget, doing as little or as much as you want to do. A long-term commitment need not be made. You can stop your ad whenever you want.

Don’t share updates that have no direct relation to your own content. Only post content that your subscribers are interested in hearing about. Personal projects and updates should be shared using your personal account.

Apply real resources to your Facebook marketing. Marketing on Facebook takes a major effort, but it can lead to great success. Learn how to get the most out of this valuable resource and take advantage of the possibilities of social media marketing. Use real resources and you’ll get a lot out of it.

Don’t use sub-standard photos when you are adding them to a Facebook page. This will show that you are credible and sophisticated. If your photos will be of personal nature, ensure that a high quality camera is used and you refrain from posting pictures that can shed a negative light on your brand.

Reading this article should provide some great information about how to take advantage of Facebook marketing. If you put the advice you’ve learned here towards your marketing efforts then you will realize that this isn’t something that is terribly hard to do. Set up your campaign today and experience the great results.

Confused By Facebook Marketing? Learn The Ins And Outs With These Handy Tips!

By mktpractice on May 23, 2015

Do you want to crush your competition? Have they got Facebook pages and campaigns, and you want some too? Would you like to beat their campaigns? This article will show you exactly how to do these things.

Contests can be used to your advantage. Offer users prizes and discounts in exchange for encouraging people to like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

While you want your personality to show, you must keep things professional when making Facebook posts. Although social media tends to be more relaxed, it is important that you present your business as a professional one. If you stay professional, people will always view you that way.

All content that you post online should be linked from the Facebook page. If your site has a blog, include a summary and post links via Facebook. Also, use your Twitter page to link up to Facebook.

Make your page stick out. You can accomplish this by including a lot of photos and making it very colorful. People on Facebook often like these types of pages instead of plain pages.

Facebook lets you share content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it that way. You can even use Facebook to promote your articles or blog posts. Facebook can drive a ton of traffic to your sites.

Think about creating your own group rather than just a page. Facebook groups will encourage potential customers to establish their own community. You can utilize a group and a page in tandem to keep users interested and interacting.

Buy a Facebook ad. You are able to customize your ad so that only one gender or a certain age group can see it. You can work within a certain budget, doing as little or as much as you desire. There isn’t a huge contract either. You can quit posting your ad at any time.

Be sure your posts are valuable. Think about how your fans can truly benefit from reading or viewing your posts. Avoid becoming overbearing when you are marketing your products.

Facebook is not necessarily the best place for your marketing. There are other social media platforms. As popular as Facebook is, not all cultures and age groups use it. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.

Always allow people to comment on your page. This will show that you are interested in what people have to say at all times.

Respond to all comments that are left for you. This means comments left on your page and those in your inbox. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.

Find a way to excite your followers into page interaction with both yourself and others. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. Do not delete posts, as the user will probably stop following your page. You should only intervene and stop the conversation if it becomes ugly.

Your profile should be updated regularly. If anything changes within your business, be sure you change it on your profile page. That can be helpful to your customers, who want to know about your offerings. Also, you should make alterations to your profile weekly.

Ask customers if they’ll post their reviews on your actual Facebook profile. People that want to purchase what you’re offering will enjoy reading through reviews about these things. When customers post product reviews on your wall, it makes it easier for prospective customers to decide to buy.

Participate in conversation taking place on your page. This will encourage others to talk on your page. You can either start conversations or ask a question to get them going. Once you get your fans to talk you can speak back to them. By communicating, people will begin to feel a personal connection to you. When this occurs, they are more likely to become customers.

Stay positive in all posts that you write on your wall. If your writing style sounds like a bot, this is the kiss of death, as your follower count will drop like a rock.

If there is more than one person who can post content on your Facebook page, ensure they know which strategy to use. The voice of your postings needs to be consistent. If needed, you can prepare updates in advance.

Add a picture to all your updates. Marketing deals with grabbing your customers attention, and nothing does it better than a well placed photo. Take photos of staff members, your products or even your fans!

Reach out to your customers on Facebook when your company hits certain goals. Give them a ‘heads up’ about the milestone you are celebrating and thank them for their support. This will keep customers updated and also help them feel close to your business.

Use Facebook contests to engage your followers. You want to engage with potential long-term customers, not just people interested in your contest. They are only interested in the prize. A better approach is using the effort to reward longer term loyalty.

Facebook marketing can be a powerful way to beat the competition now that you know how to do it right. You can share your success with the world. The tips given here can enable your business to reach a broad audience on social media.

Facebook Marketing Tips That Everyone Should Know

By mktpractice on May 15, 2015

In terms of marketing with Facebook, there are no hard and fast rules. You have a target demographic that has certain things in common. To get the most out of Facebook marketing, you need some guidance. Keep reading for some helpful information on marketing via Facebook.

You can quickly expand your viewers on Facebook by holding a competition. Offer users prizes and discounts in exchange for encouraging people to like your page. Follow through and actually award a prize or you will appear dishonest.

Consider Facebook a type of content-sharing venue. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it as such. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. It brings plenty of traffic for your business.

Try making a group as an alternative to creating a page. Facebook groups are a great way to get people to interact more. You can utilize a group and a page in tandem to keep users interested and interacting.

Always take the time to answer any questions and address any comments made to you through Facebook. This will show that you are on point and active on your page. Share links to your site or FAQs page to help answer common questions.

Custom tabs can help you get more accomplished on your Facebook page. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Consider buying some Facebook ads. You are able to customize your ad so that it reaches your target audience. You can set a budget and work only as much as you want to. Also, there is not any long-running commitment involved. Your ad can end when you choose.

A great way to turn visitors into subscribers to to make some content available only to those who subscribe. When only followers can see certain parts of your page, it will make visitors want to become followers. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

Ask people in your fan base to comment on your recent product decisions. People like to feel that their opinions are important and valued. Empowering them to make decisions is a great way to involve your community. You may also want to ask what they want to know more about.

Make sure you really understand the purpose of a Facebook page. Don’t simply create a page just for the sake of it. Are you using it to communicate to customers? Or is it a way for them to reach out to you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.

Contests are something to keep your followers interested in your page. You could offer discounts or something free to a winner after you reach your goal. This strategy will increase your subscribers.

Ask your customers to post reviews to your Facebook profile. People who are interested in what you have to offer appreciate reading what others have to say about your services or products. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.

Engage in conversations taking place on your business’s Facebook page. You should encourage conversation. Ask questions or start a converstaion dialogue. Once your fans are talking, join in on their conversation. By communicating, people will begin to feel a personal connection to you. When this occurs, they are more likely to become customers.

Now that you’ve come to the end of this article, you understand a bit more about Facebook marketing. Use it to build a great Facebook marketing campaign. The quicker you get started, the quicker your profits will grow.

Plan On Marketing With Facebook? Read This

By mktpractice on May 8, 2015

Do you have a business that’s on Facebook? You might be missing out on a lot of customers if you do not use Facebook. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Keep reading for ideas on creating an effective marketing approach for your business on Facebook.

Talk with fans regularly to see what they want. You should be taking note when people make posts on your Facebook page. Many successful businesses have gotten several marketing ideas from the public. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

All posts must be done professionally. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Maintaining a professional tone will help people to regard your business with trust and respect.

Reply to followers when they write something on your wall. Therefore, you will need to pay attention to all postings received. Pay special attention to posts that express a complaint or a request for customer service.

You could create a group rather than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. This will also give you the ability to inform your subscribers of updates.

Remember the audience you already have. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.

Don’t forget to discuss your business on other Facebook pages. This can really help you to gain exposure. You need to make sure it is good attention. Only post on other pages whenever can positively contribute in some way. Don’t resort to spam.

Chose what you share as an update carefully. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Updates ought to be fun, informative and useful. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

If updates are not relevant to your business, do not share them. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. If you must talk about other stuff, do it on your personal page.

Personalize your brand. When the things you post are boring, they’re going to have the same outlook on your product or service. You need to retain your professionalism all the time, but give your company a bit of sparkle.

Always understand what your Facebook page is for. Do not just have a Facebook because it is the “in” thing to do. Is your page informing your customers on your latest deals, sales and promotions? Or, do you want them to have a forum with which to contact you? If you use Facebook to grow your sales it will work better than if you just want to keep current customers.

Respond to the questions and comments on your Facebook page. This refers to comments left on the page and those you receive in your inbox. This may take some time, but the personal touch will be appreciated.

One way to get the likes count on your page up is to occasionally throw contests. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.

Update your profile whenever you have new information. When things change with the business, make sure that is reflected in the profile page. Updated your page constantly is useful to customers wishing to learn more about what you do. An updated profile can encourage your users to check to see what else is new with your business.

It’s vital that you become familiar with certain Facebook marketing pitfalls, so that you can avoid copying them and sinking your own marketing campaigns. So many examples exist. Check out the things that you are not supposed to do first. It is wise to also discover the things you should avoid also.

If you have not yet set up shop on Facebook, hopefully now you will. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Never stop looking for improved ways to connect with your Facebook fans. The above advice will be a great help.