Crafting a Solid Facebook Ad Campaign
Your Facebook Ad needs to work hand in hand with your landing page with the ultimate goal of getting that person into your sales funnel.
Cliffhanger ads can work very well. However, you need to be certain that you deliver on the promise when they hit the landing page or else you’ll have a high bounce rate. Plus it’s possible that Facebook won’t approve the ad.
You need to have similar messaging and branding. Avoid clickbait which is when there’s a headline like “Celebrity X is shocked that people found out she’s using this.” And then when you click through, it’s trying to sell you encyclopedias.
The image at the top of your page should match the image in your ad. Facebook may not approve the ad if it doesn’t.
Plus, it has to make sense. Always be sure you deliver on your promise. So that means you need to have a clear goal for your ad. Where are you sending people? What do you want them to do next?
Landing pages are often set up as squeeze pages. A squeeze page is where you squeeze an email address out of someone in exchange for something of value that will solve the problem from your ad.
Ideas for Landing Page Gifts
- Email training
- Ebook
- Video training
- Free samples
- 10 minute phone call
- First two chapters of a book
- Worksheets
- Audio meditation
- Webinar
- Infographics
What do you offer your potential clients to get into your funnel? I usually offer an ebook or special report.