Do you fall down the common rathole of spending hours and hours on the ad design and five minutes on the targeting? Most people do and then wonder why they’re not getting an effective return on their investment. I’d suggest you should be spending hours on targeting and fifteen to thirty minutes on making five ads to test.
The more you can niche down, the hungrier the audience will be for your product or service, within reason.
First, use your Page Insights. Specifically People. You should know who is Liking your page. You may think your ideal customer is a young mom wanting to work at home part time so she can take care of her baby, but what if you find out it’s the young father? Wouldn’t that affect your images and language of the ad?
Second, use likes of page likes. Bear with me for a second. It may sound a little confusing at first, but it’s really a great way of having Facebook tell you what your viewers are interested in.
Then once you’re in there, click on Like Other Pages. I recommend having another window up with Facebook and search on keywords. Then you can like those pages.
Then you can start to look for other pages that your audience Likes. You may be able to find keywords or niches you hadn’t thought of.
Some quick tips for your ads. Keep it simple and test one thing. For example, test text color or image or the headline. Don’t test everything at once because you then won’t know which is working. Create a lot of tests and run a few at a time.
A/B Split Testing is where you compare two things in one test. For example, testing the image of a woman’s face versus testing the image of a man’s face. Then when you get a clear winner, you pick that one and start another change like a word in the headline. You run the ad for a few days to see who is getting the most clicks and conversions.
And don’t delete your ads. Create new ones so Facebook will retain the analytics.
I’ll go into more detail in each of these in future posts. What else would you like to read about?