I’m always trying to find Facebook ad tips that will save you money. Today, I have some updates for how Facebook handles things.
Updated Terms of Service
First, they added in new personal health section into their advertising terms of service. It has examples of good images as to what will be approved or declined. Before they weren’t really clear what they would find acceptable.
Check the page regularly as they’re always updating it.
Manually Place Your Ads
Second, when you’re setting up an ad, automatic placement is the default. That means they choose. I don’t recommend that. You can switch to manual placement.
It’s better to separate mobile from desktop ads. You’ll have different audiences for both. For example, if someone is waiting somewhere and checks Facebook, they’re less likely to want to see an ad to sign up for a webinar. But they may be interested in seeing a recipe and going to your Facebook page to read more of what’s there.
Someone on their desktop is more likely to watch videos and sign up for everything.
Bottom line is make sure you uncheck “audience” and “Instagram” focusing only on Facebook ads. This will save you money.
Retarget Custom Audiences
Third, there are some enhancements to Custom Audiences. You can create new retargeting audiences based on engagement. So an example is you post a video. If someone watched five second, you can create a Custom Audience. You can create one if they watched it fifteen seconds as well and show them a different ad.
Retargeting means that you’re showing an ad based on a pixel that got set by someone’s behavior. Another behavior would be going to your sign-up page but not getting to your thank you page. You could send additional ads to those people to get them to come back and sign up for your offer.
Now, it’s essential that you never make it clear that you’re retargeting. You can’t say “Hey, you left something in your shopping cart.” Facebook considers that too intrusive. They may be spying on us, but they don’t want us to see it blatantly happening.
Creative Hub for Agencies
Fourth is wonderful if you’re managing ads for clients. Facebook released something called the Creative Hub. It allows you to mock up an ad for the client to review and approve.
Right Side Ad Placement
Finally, if you test right side ad placement, only set up video ads and warm traffic audiences. Don’t waste your money on cold traffic. We tend to ignore what’s on the right side unless it’s someone we know, like, and trust.
Keep in mind your goals when making ads. Test regularly. Do something to move towards it every day