I’ve got a few quick best practice tips for you today. Let me know what you’ve tried and how well it worked.
Track Your Performance
Too many marketers release an ad and then wait until it ends. Don’t be that person. Monitor your ad at least twice a day to see it’s performance, especially if you’re running a split test. Yiou may find that your ad runs better on certain days…so only schedule it for those days and save money. Plus, make sure you’re changing up the ad and continually testing new things. Consumers often get “ad fatigue” and if they see your ad too many times, they won’t “see” it anymore. So take it offline and then reintroduce it in five or six months when it will seem new again.
Clear Call to Action
If you’re sending people to a landing page, tell them exactly what to do next. Don’t give them too many options. Many internet marketers use what’s called a squeeze page. It’s where you can only sign up for the “bait piece.” A bait piece is something people get like a special report or a webinar in exchange for their email address.
Understand Your ROI
Your return on investment is the basis of your marketing. You’re in the business to make money. However, you need to look at your whole sales cycle and understand how much your spending and how much you’re receiving for the average life of the customer. I’ve mentioned before that a lot of successful marketers intend to get a zero sum out of their Facebook ads that drive people to sign up for a newsletter because they know that they will get money out of the customer in the future as they buy their products or recommended products.
So what should you track?
- Total number of impressions
- Total cost of your Facebook ads
- Click rate or response rate
- Conversion rate
- Average profit per sale
Keep Your Landing Page on Facebook
Believe it or not, Facebook is friendlier to those marketers who keep people on Facebook. So drive traffic to your FAcebook page and regularly post content. You can also post links to your blog posts and encourage people to read more there. You can post videos to increase your engagement. An added bonus is that you’ll pick up more likes on your Facebook page.