Want to improve your Facebook Ads? You’ll need to have a great custom audience. In the past, I’ve counseled to do research rather than just randomly choose things.
But if you’ve ever thought that you are your best target market, have I got great news for you. You can spy on how other advertisers are viewing you.
If you see an ad, click on the down arrow in the right hand side and select Why Am I Seeing This.
Rick’s free video goes into more detail. Watch it here.
First, you can find out how you’re being targeted, and it may give you ideas for your custom targeting.
Manage your ad preferences allows you to see what Facebook is using to target you for ads. You may want to clean things up to adjust
You can spend a lot of money for tools that show ads that others have created and how well it performed. This can be useful for finding out how older ads performed.
Find What Works and Mimic It
You never want to flat out copy someone else’s ad. That would be wrong. But if you’ve seen that they tested head shot images of people and full body shot images, and that they continued the head shot ads, then you can be certain that they outperformed the full body shot ads.
So you should go out and find head shot images and start testing your ads with those.
You can also review the ad text and see what words worked better than others. What colors seemed to stay with the ads as time went on.
When you’re serious about advertising, you need to use all the tools to find the information that you need.
That doesn’t mean you don’t try things on your own. You should always be testing. It’s just good to learn from other people’s mistakes.