In terms of marketing, Facebook is almost unrivaled in its impact. Facebook has grown into the biggest social media site available, and lots of businesses use it for marketing purposes with great results. Seriously consider the following helpful tips for marketing your business using Facebook.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offers can include discounts and prizes for users “liking” your page. Always award the prize though; you don’t want to be viewed as dishonest.
Host a giveaway to generate attention. You should encourage your customers to join by offering a few free products to some of your subscribers. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Facebook is primarily a means of sharing content. It’s not just about silly informal conversation, there’s real content going on in Facebook. It should be thought of in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Facebook Offers give you a way to promote yourself. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. You can promote it outside your fan base if you feel it is a great offer.
Create custom tabs on your business Facebook page. Tabs will give you the opportunity to organize information on your page. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
Remember the customers you already have. Many people concentrate on getting new fans but forget the patrons they have already. For a great marketing campaign, you should respect and appreciate your followers. Doing so creates brand evangelists that will spread the word to others.
It can be helpful to be active on other Facebook pages instead of just your own. You can get some attention by posting on other pages. Be sure it is positive attention, though. Only post things that are worthy of posting. Don’t resort to spam.
One great way to get people to pay attention to your brand is to give away something. People like free stuff and may life your page for a chance to win something. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
Offer an exclusive deal to those that “like” your page. Likes are a good way to raise the profile of your page. Make it worthwhile to like your page. It is something that you can give to everyone or offer a sweepstakes. If you offer something they desire, they will not think twice before clicking that button quickly.
Respond to any comments in your inbox or on your wall. They’re taking the time to contact you, so the least you can do is reply. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Facebook marketing is all about eventually selling more of your product. Setting monthly sales goals can guide your efforts. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. Change your strategy if you aren’t getting the business you are looking for.
All posts must have great value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Facebook has become a very popular tool for getting a business some notoriety. With the right approach, you can drum up more interest for your products in more people. Use the tricks and tips mentioned in order to ready your company for the next level.