Most people in America have a Facebook page. But, it can be a great tool to market your business. You can pay to do marketing on Facebook, but there are free options also. Keep reading for advice on how to use these features.
Regular interaction is key. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are your customers, so always listen to them.
Consider Facebook as one way to share information. Facebook is useful for more than chatting with your friends. Treat it as a marketing medium. Spend time producing quality content and use your page to promote these posts. You can reach significant numbers of people on Facebook.
Target advertisements directly to your customers by using the “custom audiences” tool. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Consider when it’s best to post on pages outside of your brand’s official pages. When posting on other’s Facebook pages, it can get you significant attention. Just be sure you’re getting positive attention. If you do post, only post worthwhile things. Don’t ever spam!
Give your followers something to sign up for. If you provide an incentive for registering, you are likely to gain more interested followers. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
People should be able to share your Facebook content. People will likely want to share your content. Facebook is great for sharing and connecting information and people. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
Try your best to respond to each and every comment that you get. You will probably get messages in two ways: on your wall and in your inbox. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.
Facilitate interaction between yourself and other fans. If you notice a conversation on your page, don’t stop it, even if it’s off-topic. Do not delete posts, as the user will probably stop following your page. Don’t intervene unless what is being posted could possible be construed as offensive.
Brand your Facebook page like you do your website. For instance, use the same colors in both places. It will assist people with relating it back to your brand. If it is totally different, it can be confusing.
Understand what doesn’t work in Facebook marketing. There are best practices you should be copying, but there are also worst practices that you should avoid. It’s easy to find examples of each. You can learn as much from others’ mistakes as you can from their successes. Do yourself a favor and learn what NOT to do too.
You now have a good bit of information to use in your marketing campaign on Facebook. Since Facebook is not expensive to use, using the above tips should be easy. Be certain to begin immediately, as your competitors might not even be using Facebook. You don’t want them to find this article as well and get started first!