Your kids, cousins or siblings are probably already on Facebook. You may be surprised at who is on Facebook. With that said, do you know if your customers are using Facebook? Probably so. Keep reading to find out how to market to them.
Hold Facebook contests. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure to follow through on any promises you make.
Always be as professional as possible in your Facebook marketing campaign. Although social media tends to be a casual venue, your business must be presented professionally. Presenting a professional way of speaking will inspire respect and trust from your customers.
Any content published online should be linked to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Would a group better suit your needs than a page would? A Facebook group allows users to have their own community. You could also use a group and a page to get maximum benefits from Facebook marketing.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Build a solid fan base on Facebook to succeed with your marketing. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. Your conversion rate will climb quickly after you have gained several thousand fans.
Look into a Facebook advertisement to sell your product. These can be customized for people of a specific gender or age to see them. You can also make sure you stick to a budget. One of the advantages is that a long term commitment is not required. The ad can be paused, discontinued or deleted at any time.
You need to know when you should post about your products on your page. Posting on another page gets attention. You need to make sure it is good attention. Only post on another person’s profile page if you’re sharing something valuable. Don’t ever spam!
It is important to get input from your fans. People enjoy being on the “inside.” Asking them to help with basic decisions is one great way to do this. You may also want to ask what they want to know more about.
You should definitely focus on finding a personality for your brand. If you are boring they will thing your product is too. Infuse personality into it, but remain professional while doing so.
Always look for new ways to learn about using Facebook, and leadership opportunities. Facebook offers a great place to become a leader within your niche. Also look for certain avenues you can use to market your product. This can help your brand get introduced to lots of new people where you could possibly get more potential fans.
Make sure any photos you post on Facebook are professional. These photos show others great shots of your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Try as hard as you can to respond to people when they leave comments on your page. This means to respond to inbox messages and those left on the main page. You’ll have to put in some effort, but fans will love the personal touch.
Get your fans chatting with you and each other. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. Deleting the post or keeping people on topic might offend certain people. Intervention should only come if something gets offensive.
Make sure you know the pitfalls of Facebook marketing. Most people seek out and apply best practices, but neglect understanding the worst practices. There are plenty of lessons to learn from. People often know to seek out the best practices, but they rarely look into the worst ones. Try to help your campaign out by seeing what shouldn’t be done.
Encourage your clientele to write about their experiences with your company on your Facebook page. People who want to find out more about your products or services will appreciate reading testimonials. This will help your customers make an educated decision on your product.
Holding contests or sweepstakes on your page is a great way to increase interest about your products. For instance, have them post a photo of themselves with your product in use. Give a prize for the most creative entry when the contest ends.
If you’re lacking in time to manage your Facebook page, then you can hire a person to do it for you. To succeed, you have to stay up-to-date with your page. Posting one time a day is hard for some people. Hiring a person to do that will cost money, but it may be worth it.
Do not give up on Facebook as a marketing tool just because you do not get huge results immediately. As with anything else, it takes time for marketing to work, even on Facebook. Allow a realistic amount of time before you expect the increase you want in sales.
You can separate your business marketing messages from your other content by using tabs. This can keep your site welcoming. People prefer to make their own choices when buying and hard sales messages on the front page may turn them off. Use a deals tab when you have something available, and they are going to appreciate not being bombarded with constant sales messages.
You likely use Facebook yourself, and therefore understand what would appeal to customers. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. The more you work on this, the more money you’re going to make.